Over 10 years into my business, and here I am: faced with the same challenge that forced me to level up when I was starting out, except now the stakes feel impossibly higher.
keep readingOver 10 years into my business, and here I am: faced with the same challenge that forced me to level up when I was starting out, except now the stakes feel impossibly higher.
keep reading

The day I spent four hours tracking down a single light fixture while three clients were waiting for design decisions, I realized something had to change. You can create the most beautiful spaces in the world, but without systems that scale, you'll spend more time putting out fires than actually designing.
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In my second "From Passion to Profession" post, I dive beyond technical skills to explore how you can discover your unique design purpose. I share how transforming challenges into strengths shaped my approach (like that kitchen table meeting that revolutionized my documentation!), the magic that happens in collaborative creativity, and why aligning your business with personal values matters more than following industry trends.
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There's something fascinating about the way our true passions find us, isn't there? While I was studying biochemistry and planning a career in medicine, I was also spending my weekends redesigning my mom's living room and filling my Christmas lists with home decor. Looking back, these weren't just hobbies – they were quiet signals pointing me toward my true calling.
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